How To Create Colorful QR Codes

Boost your marketing efforts with colorful custom QR code designs

In today's digital landscape, black and white QR Codes are considered outdated. By incorporating color into your QR Code design, you can significantly enhance brand visibility and attract more consumers. This colorful approach not only grabs attention but also links your brand identity directly to your digital content.

QR Code Colors

Can you make different colored QR codes?

Yes, with our QR Code Generator, you can create QR codes in almost any color you like. It's simply a case of generating a QR Code and customizing it with the colors we have available. These range from green to blue, red, yellow, and pretty much every custom color you can imagine.

A proven way to boost mobile marketing campaigns and take your brand to the next level, adding color to QR codes helps you look more professional, share your personality and originality, and generate more engagement.

Colorful QR Codes

Keep QR Code campaigns responsive and relevant.

Broken links, outdated information, mistakes, and typos destroy customer confidence. Dynamic QR Codes let you edit and update content as and when you need to.

Benefits of a colorful, custom QR Code

Colored QR codes are excellent marketing tools that attract more consumer attention. To understand the full advantages and guidelines, refer to our QR Code Design Rules. Let's explore more benefits of this type of QR Code customization.

Attract attention

Attract attention

People are drawn to colorful marketing materials and a great way to shine in your industry is with a QR Code that features a unique color scheme.

This is important for digital and print marketing alike, so consider colorful options if you print QR codes onto physical materials or upload them to your social media accounts or website.

Reinforce your brand personality

Reinforce your brand personality

Consistency is important when deciding on business branding and marketing materials. With a colored QR Code, you can reflect your brand identity without compromising QR Code scannability.

This increases your brand recognition and customer retention, making them more likely to buy from you both now and in the future.

Create compatible QR Code marketing campaigns

Create compatible QR Code marketing campaigns

Choosing the right marketing material is very important and having design elements that match up can be the difference between failure and success for your business.

So, instead of seeing your QR Code as an option that hinders your designs, see it as complementary and part of your overall layout. This applies to all kinds of materials from event flyers to menus, stickers, and more.

Promote your brand more effectively

Promote your brand more effectively

Promoting your brand can be difficult in such a competitive digital world. With colored QR Codes, however, you can generate more brand awareness online and in person, and boost inquiries and sales.

By linking the digital and physical worlds through codes on posters, business cards, and other printed materials, you can attract more attention to your brand.

Boost engagement

Boost engagement

Engagement is often hard to come by with consumers visiting websites just to leave them or go elsewhere if they aren't impressed. With a colored QR Code, you can attract more people and increase retention if your codes match the pages they're connected to.

This helps you boost clicks and engagement which will almost always lead to more inquiries and sales.

Show off your personality

Show off your personality

Customers want to buy from businesses they trust and nothing garners trust like showing you have a personality.

Use your current branding or campaign color schemes as inspiration for color selections, and create attention-grabbing options to encourage more interactions with your QR code branding.

Examples of colorful QR codes

When you make your QR Code with colors that reflect your branding, you take your marketing to new heights.

Lets explore some examples and how to use them for your QR Code marketing.

QR Codes branded

Reflect your business branding

Adding colors that match your branding is a great technique for boosting engagement. However, ensure that the background it's placed on, such as product packaging or a flyer, isn't the same color as the code you've created.

For example, if you have a red flyer, don't make a red QR Code. Why? Because this will reduce the QR code's scannability for some mobile devices.

Social media platforms

Add unique CTAs

A CTA (call to action) provides context for your custom QR Code and as a result, encourages more scans. However, with unique colors added to your CTA, you can take it to the next level and help it stand out even more.

Giving you the ability to direct people to key landing pages, website URLs, social media accounts, and any other digital location, a colorful CTA can be a game changer for your marketing efforts.

QR Code vibrant colors

Try bright, vibrant colors

Create QR codes with different colors and catch the attention of more customers.

QR codes with vibrant colors are incredibly effective for commercial purposes and resonate better with audiences.

This is no doubt why so many brands are incorporating brighter color schemes to create more attractive QR codes.

QR Codes on business cards

Bring your business card to life

Business card designs can be revolutionized with the right custom QR Codes added to them. Using our Logo QR Code Generator, you can create a business card QR codes in various colors and customize them in many ways.

Whether using colors that reflect your branding or colors that contrast it to stand out, the result is more engagement and a great conversation starter at networking events.

How to make a QR Code colorful

Creating QR codes that stand out is simple using our QR Code Generator. Let's explore the options available for your color QR codes and how to get started.

Design Step One

Step 1

From the QR Code generator dashboard, select your QR Code type and enter the required details. For a URL QR code, paste the link into the 'URL' field. For other types, you can upload images, documents, or files as needed.

Design Step Two

Step 2

Next, enhance your QR Code by adding color using our 'QR Design' tool. This not only enhances visual appeal but also encourages engagement. Customize patterns, frame styles, and corner designs with vibrant colors to create a QR Code that effectively reflects your brand.

Design Step Three

Step 3

Before downloading your QR Code, make sure to test it for scanning accuracy. Use the 'Download QR' button and select the desired file format, such as PNG or JPG, depending on your needs. This allows you to save the QR Code to your device for use in print or digital formats.

TIP

To ensure QR Code readers and mobile device cameras can pick up your code, you need to run some tests. Try multiple devices and apps when testing QR Codes and make sure it works effectively for all of them.

Best practice tips for your colored QR Code

There are various customization options when you add color to your QR Codes, but lots of ways to go wrong. Let's explore how to make the most of them and what to avoid.

Use the right file format

When you download your QR Code, use a vector graphic file like a PDF. High-resolution QR codes perform better than low-resolution alternatives and with a more tech-savvy audience of buyers than ever, you need to get these things right to earn respect from your customers.

Use the right file format

Add a company logo

Adding company logos to QR codes makes them more likely to succeed with your target demographic. It also improves brand recognition and links your digital assets to your brand.

Again, an SVG or PDF file works best for your colored QR Code and your custom brand logo.

Add a company logo

Avoid inverted code options

Traditional barcodes are black with a white or transparent background, but inverted QR codes reverse this so the background is black, and a transparent or white color is used for the code elements.

However, an inverted QR Code is difficult to scan by QR Code readers, so explore different colors but create QR Code options that aren't inverted for the best results.

Avoid inverted code options

Incorporate your campaign theme

Not every marketing campaign is the same so it's not always the right move to match your QR Code color to your brand logo or identity. Instead, it's often wise to incorporate design colors from a specific, relevant campaign, staying on the theme you have with your other materials. This creates consistency and encourages more people to scan your code.

Incorporate your campaign theme

Use contrasted colors

There's nothing more frustrating than a QR Code that doesn't work. However, while there are high error correction levels with your generated QR codes, if you fail to use colors that contrast, you're setting yourself up for disaster.

So, if you're printing a QR Code onto a blue background, go for something completely different to blue for your code, and run tests to ensure it can be scanned.

Use contrasted colors

Choose Dynamic QR Codes

Dynamic QR Codes are more versatile and effective than Static QR Codes. With useful data and scan statistics available, the ability to edit your QR Code link or information, and usually no scan limit, it's not hard to see why Dynamic QR Codes are more popular.

With our Dynamic QR Code Generator, you can choose codes that match your requirements for your campaign.

Look at our QR pricing plans to find the perfect option for your business or personal requirements.

Choose Dynamic QR Codes

Colored Custom QR Code Generator FAQs

No, professionally generated QR Codes are not color-sensitive unless inverted. Inverting the design (making the black aspects white and the background black) can affect scannability and may prevent access to the digital information they hold.

QR codes can't be physically painted as the paint might run into the background and cause issues with scanning. Instead, create high-quality QR codes with our QR Code Generator and add colors during the customization process.

Many QR Code Generators don't allow color customization, but ours permits the creation of various colored QR codes, including blue. This applies to Dynamic and Static QR Codes, so you have lots of options available.

Red QR codes are perfectly possible with our QR Code Generator. With a range of QR Code vector formats available for your design, you can rest assured that your code will stand out and function properly.

We can help you design a green QR Code in minutes for your business. Simply choose your QR Code Type, add your link, and choose a green option for your QR Code.

Yes, almost everybody prefers to scan a colored Quick Response Code over a standard black-and-white code. This shows a changing of the times and since more people understand that QR codes are trustworthy and beneficial, they want more exciting options for their designs.

With Dynamic QR Codes, you can edit the link or information the QR Code holds, but after your created QR Code has been generated, you can't change its color. This applies to Static and Dynamic QR Codes and any plan you choose.