Different designs can boost the success of your QR Code

There are many contributing factors to the success of a QR Code campaign, and if you generate your code with design customization in mind, you get results.

But what kinds of designs are available? Let's take a look:

Logo QR Codes

An effective QR Code design can take your marketing efforts to the next level. With a logo image added to your code, you can showcase your brand, garner more recognition, and keep your visual assets consistent with your brand personality.

This improves the perception of your business and encourages more people to scan your code and access your content.

Try the Logo QR Code Generator
Logo QR Codes

QR Code shapes

Everyone recognizes the traditional square QR Code, but you don’t have to stick to this standard shape. Customizing your QR Code allows it to stand out, offering a variety of patterns, frames, and other options to achieve this goal.

Try using QR Code Shapes
QR Code shapes

QR Code frames

Once again, frames are an effective way to create more distinctive QR codes. As well as choosing different colors and styles, you can also incorporate strong calls to action with your frame choice.

From vCard QR Codes to Poster QR Codes, and everything in between, you can facilitate more scans and build your brand with a perfectly designed frame.

Try using QR Code Frames
QR Code frames

Colorful QR Code ideas

As Quick Response technology has developed, so have the color options, which means you aren't restricted to black-and-white QR codes.

However, while you can choose multiple colors to reflect your branding and QR Code positioning, it's important to avoid inverted QR codes. These are codes that have darker backgrounds than the code's foreground, which QR Code scanners may struggle to scan.

Try Colored QR Codes
Colorful QR Code ideas

Branded QR Code options

Branding is hugely important for a QR Code campaign and you can link your code to your business more effectively with the right branding. A powerful way to connect with your audience, branded QR Codes are the ideal way to promote your business.

Great for Static QR Codes and Dynamic QR Code options alike, you can take your marketing to the next level with well-branded QR codes.

Try Branded QR Codes
QR Code frames
QR Code designs

Can QR codes have different designs?

Our QR Code Generator offers numerous ways to design custom QR codes. You can choose from various shapes, imagery, and frames to suit your business needs.

We provide a range of options, including a Bulk QR Code Generator, Dynamic QR Code Generator, and Free QR Code Generator. Explore our pricing plans and start creating your own QR Codes today.

How do you design a QR Code?

Design Step One

Step 1 - Create QR Code

From the QR Code generator dashboard, select your QR Code type and enter the required details. For a URL QR code, paste the link into the 'URL' field. For other types, you can upload images, documents, or files as needed.

Design Step Two

Step 2 - Design QR Code

Next, personalize your QR Code by adding a logo or image for brand recognition. Customize colors, patterns, frame styles, and corner designs to ensure your QR Code is both functional and visually appealing, effectively reflecting your brand's identity.

Design Step Three

Step 3 - Download QR Code

Before downloading your QR Code, make sure to test it for scanning accuracy. Use the 'Download QR' button and select the desired file format, such as PNG or JPG, depending on your needs. This allows you to save the QR Code to your device for use in print or digital formats.

Examples of differently designed QR codes

Design Menus

Colorful Menu QR codes

Bored of black-and-white QR codes for your menus? Mix and match color schemes and complement your business branding in the process. Be cautious when you experiment with colors, however, and ensure that your code color is contrasted with its digital location. For example, if it’s placed on blue product packaging, don’t make the QR Code design blue, too. Also, avoid transparent QR codes as they may not be scannable.

Social media platforms

Image-based Business Card QR Codes

A customized QR Code can include an image of your choice in the center of the design. Remember, use a vector format for your image or logo upload, so it's of the highest quality.

This is particularly important when printing QR codes on business cards and other physical materials, and the same rule applies to the format you choose for your generated QR Code.

Uniquely framed Video QR Codes

Uniquely framed Video QR Codes

Videos are highly visual content, so why not create a QR Code that makes the most of visual design elements?

As one of the leading QR Code Generators available, we offer many customization options to help your Video QR Code stand out as much as your video content, such as unique frames, sizes, colors, and more.

Different shapes for your Social Media QR Code

Different shapes for your Social Media QR Code

Different QR codes have different purposes and you aren't limited to a square design for your social media campaign. Helping you spread the word about your social platforms, you can enjoy rectangle codes, circle codes, and more with QR Code Fusion.

This helps your code stand out and helps to boost engagement to your preferred social media channels.

Benefits of custom QR Code design

Uniquely designed QR codes bring a wide array of benefits to your business. Let's explore some of these core benefits in detail and how they can apply to your QR Code design choices.

Stand out

Stand out

Your QR Code's ability to be seen is one of the most important aspects of having one in the first place. With QR Code marketing campaigns, you should aim to create QR Code designs that help set you apart from your competition.

With colors, shapes, frames, and more, you can make a QR Code that makes an impact without preventing QR Code readers from scanning your codes.

Promote your brand

Promote your brand

A branded code helps you boost recognition for your business. Boasting logo upload capabilities, our QR Code Generator helps you promote your brand through the physical appearance of your code.

Make sure your brand logo fits in with the other design elements of your code, however, or it may not be scannable by some scanning apps or devices.

Make a good first impression

Make a good first impression

First impressions matter, especially in the world of business. Most customers decide whether to use your services or products within a few seconds of seeing your branding, so having a QR Code that looks the part is crucial.

Of course, it needs to be functional, too, but this can easily be achieved with our QR Code Generator.

Increase website traffic

Increase website traffic

Boost interest and traffic to your website with high-quality custom QR codes.

Whether promoting a new service or product, increasing traffic to key landing pages or signup forms, or something else entirely, generated QR codes with strong design elements can help you make your mark in a competitive digital environment.

Convey a modern edge

Convey a modern edge

From round QR codes to circular shapes, and more, custom QR codes indicate your passion for modernity as a business. With a more tech-savvy consumer base than ever before, people look for ways businesses they buy from stand out.

By creating a custom QR Code, you can appeal to a wider audience of customers and increase your overall brand awareness.

Grow your social media channels

Grow your social media channels

Social media is a tough nut to crack for any business with so much competition online. If your Social Media QR Code stands out, however, you can make a real impact by combining the digital and physical worlds. You can also share social media links from other digital platforms like your website, a digital business card, a vCard, and more for optimum results.

Best practices for designing a QR Code

Include a call to action

A CTA, or Call to Action, provides clear instructions. With WhatsApp QR Code scanning, your CTA can be straightforward, such as 'scan code to join our group chat' or 'add via QR Code' if you're looking to expand your contacts.

This ensures that only relevant users scan your code, leading to better engagement and connections.

Include a CTA

Choose the right format

If you're printing QR codes, you'll want one of the vector formats such as PDF. The SVG format is another popular choice for physical codes, and you shouldn't choose an image file that is low in quality, such as a JPG.

A PNG will suffice for most designs if they're to be used online for a digital business card or website.

Choose the right format

Make it impactful

To get more scans, your QR Code colors and overall design need to stand out. It's also important to find the balance between your other design elements, on a poster for example, with the QR Code you've generated.

Fortunately, the customized QR Code options available with QR Code Fusion are vast and can help you supercharge your brand.

Customize your QR Code for WhatsApp

Be cautious of the "Quiet zone"

The quiet zone is the space around the QR Code and it can be the difference between the success and failure of a QR code's readability. Helping scanners distinguish the code from its surroundings, the distance between pixels and code can't be too small.

To put this into perspective, your quiet zone should be at least four times the width of your QR Code modules, which are the pixels inside the code.

Be cautious of the Quiet zone

Choose Dynamic QR Codes

A Dynamic QR Code, unlike a Static QR Code, allows you access to important scan statistics. From mobile devices used to the time of day, location, and much more, when you create Dynamic QR Codes, you give yourself better chances of success. 

Why? because high-quality QR codes that have dynamic capabilities are superior to Static QR Code alternatives and offer more flexibility and power for your business.

Learn more about how Dynamic QR Codes work

Choose Dynamic QR Codes

Always test your custom QR Code

QR Code testing is the cornerstone of success when it comes to any QR Code campaign. A scannable code is the goal, so make sure you test it with different devices and readers. 

This ensures you have a good sample size of options covered so the chances of poor scanability are decreased.

Always test your custom QR Code

QR Code Design Rules - Frequently Asked Questions

Yes, businesses can use QR codes effectively as a call to action by following QR Code Call to Action Best Practices. This includes making the QR code visually appealing, placing it prominently, and clearly communicating the value proposition to encourage user engagement.

Our QR Code Generator allows you to customize QR codes in several different ways. From adding a company logo or logo image to using different colors, unique frames, and more, there are various ways to help your QR Code stand out and look more attractive than a standard, black-and-white option.

Yes, we have rounded QR codes and circular options available at QR Code Fusion, as well as square designs and frames that help differentiate your code shape. Simply visit our QR Code Generator, choose your QR Code option, and once you've added all the relevant information, you can customize your QR Code using a range of shapes.

Lots of rules apply to QR Code design and there are certain things to avoid when creating yours. The first is contrast, and the color of your code should contrast its physical location. You also should ensure it isn't transparent as transparent QR codes are difficult to scan. Regarding the size of your code, it should be at least 2x2cm in total, anything lower may lead to scannability issues.

Check out our QR Code guides to find out more about specific design rules.

Logos can't technically be turned into QR codes, but you can add logos to your QR Code design. This can be achieved with our QR Code Generator, where you can add any image to the center of your code without compromising its functionality.

There are lots of patterns and colors available when you customize QR codes with QR Code Fusion. Simply head to our QR Code Generator to see for yourself, and choose options that reflect your brand or the specific purpose of the QR Code you're generating.