How To Create Branded QR Codes

Discover how branded QR codes can enhance your marketing efforts

Branded QR codes go beyond being simple scannable links, they serve as visual representatives of your brand identity. By integrating your logo and design elements into QR codes, you not only enhance brand recognition but also establish trust and credibility with your audience.

QR Code Branding

Can you create branded QR Codes?

Static and Dynamic QR Codes can be created with branding incorporated and you can add your logo image to any of your designs. This doesn't compromise how a QR Code scanner picks up the code, either, so scannability will remain unaffected by your design choices.

As well as adding a logo to a QR Code, you can add any other image you'd like. This can be a graphic that corresponds to a marketing campaign rather than your business as a whole, or an event that has unique imagery behind it.

Overall, there's lots of versatility when you create QR Code images with logos, but it all starts with the right QR Code maker.

With a unique platform and the ability to manage your codes with minimal effort, edit links, and track progress, there are lots of reasons to choose QR Code Fusion when you generate QR Code designs.

QR Code with a logo

Keep QR Code campaigns responsive and relevant.

Broken links, outdated information, mistakes, and typos destroy customer confidence. Dynamic QR Codes let you edit and update content as and when you need to.

Benefits of a branded, custom QR Code

A custom QR Code with logo images is a recipe for success for almost any business. To learn more, Design a QR Code and explore the benefits of this approach.

Brand recognition

Brand recognition

The simple fact is customers buy from brands they know, and by adding a logo to your QR Code design, you instantly link your business with your code and digital content. By creating a rapport and building trust with consumers, you can achieve more online.

This is the case whether you create Dynamic QR Codes or Static QR Codes, and any of the QR Code types you choose for your campaign.

Customer loyalty

Customer loyalty

When you generate QR Codes that include your logo as the QR Code image, you quickly form a connection with your customers. This helps you stick in their minds and if you can then prove your worth with your products or services, they'll consistently return to your business.

Of course, this is the goal of almost every business and one that can be achieved with the right QR Code design and logo.

Link digital and physical marketing

Link digital and physical marketing

QR Code customization is hugely important when you print QR codes and making a code with a logo can take your marketing to new heights.

Combining physical marketing materials with digital content brings together masses of potential customers, but always choose vector formats when you download the QR Code for printed materials.

Provide context

Provide context

A custom QR Code featuring logo designs helps customers understand what they're scanning and who created it. Since you’ve committed to adding your logo onto the code, they're more likely to scan it and you're more likely to attract more engagement and people.

This is the goal for pretty much any marketing campaign and gives you a fantastic springboard to build from.

Build consumer trust

Build consumer trust

Custom QR codes are fantastic ways to build trust with your audience. With our free QR Code Generator, you can implement effective marketing strategies that appeal to an audience of tech-savvy customers.

Starting from a position of trust helps you nurture long-term relationships and a QR Code with logo designs incorporated is the perfect place to start.

Boost engagement

Boost engagement

Marketing is competitive and it can be hard to figure out the best approach for your business. Creating multiple QR codes that feature your brand logo image helps you supercharge your digital and physical marketing campaigns and reach more people.

Make high-quality QR Codes that include your logo.

Examples of QR codes that have effectively utilized branding

Our QR Code Generator helps you design a QR Code for your campaign. Let's look at some examples of QR codes with logos incorporated and which businesses can benefit from them the most.

QR Codes for Games Developers

Game developers

QR codes that include your brand logo boost the chances of success for your games. Adding discounts or exclusive gameplay through a Quick Response Code can boost QR Code performance and the performance of your new titles, so it's a no-brainer for developers.

Whether a Free QR Code or a Dynamic QR Code, the possibilities are huge for your game's commercial performance.

QR Codes for Retailers

Retailers

Retailers with physical and digital stores can enjoy the benefits of custom Dynamic and Static QR codes that feature their logo. By helping customers understand what they're scanning and who designed it, you can encourage more scans and purchases for your business.

For maximum results in the retail space and to bring it to life, include a relevant CTA and add color to your code.

QR Codes for Health and wellness brands

Health and wellness brands

Gyms, spas, and other health and wellness businesses are prime candidates for Dynamic and Static QR Code designs. Helping you promote your brand as well as classes, special offers, and subscriptions, a well-designed Quick Response Code could help you improve customer engagement and retention in an impactful way.

QR Codes for Education

Education

Educational institutions like schools and colleges can use our free QR Code Generator to substantially improve the student experience. You can also increase signups to classes and seminars, and provide access to valuable learning tools with the right QR Code option.

Whether you want to create Dynamic QR Codes or Static QR Codes, we've got your back with an intuitive, effective QR Code platform.

How to create branded QR codes

Standing out from the crowd and making an impact on your customers has never been simpler. Let's explore how to use our free QR Code Generator to create codes with branding.

Design Step One

Step 1

From the QR Code generator dashboard, select your QR Code type and enter the required details. For a URL QR code, paste the link into the 'URL' field. For other types, you can upload images, documents, or files as needed.

Design Step Two

Step 2

Next, personalize your QR Code by uploading your logo using the 'Upload Icon' tool. This adds branding and enhances the visual appeal of your QR Code. Customize colors, patterns, frame styles, and corner designs to create a QR Code that represents your brand effectively.

Design Step Three

Step 3

Before downloading your QR Code, make sure to test it for scanning accuracy. Use the 'Download QR' button and select the desired file format, such as PNG or JPG, depending on your needs. This allows you to save the QR Code to your device for use in print or digital formats.

TIP

To ensure QR Code readers and mobile device cameras can pick up your code, you need to run some tests. Try multiple devices and apps when testing QR Codes and make sure it works effectively for all of them.

How to make your own QR Code - best practice tips

Opt for Dynamic QR Code options

Unlike a Static QR Code, Dynamic alternatives give you access to crucial QR Code analytics and the ability to edit QR codes after they've been generated.

Thanks to QR Code tracking and the option to create editable QR codes, it's no surprise that businesses around the world are choosing Dynamic QR Codes instead of Static QR Codes.

Opt for Dynamic QR Code options

Choose the right file format

High-resolution QR codes look the part and perform better than low-quality options. So, when generating QR codes that include your logo, make sure it’s uploaded in a suitable format such as a PDF or SVG vector file.

This is also important for downloading your QR code once it's been designed, especially if it's going to print.

Choose the right format

Add a CTA

A CTA (call to action) provides vital context for your QR Code and ensures more people will scan it. It lets people know what your generated QR codes are linked to and whether or not they’ll find it useful or not.

So, ensure your customized QR codes include a relevant CTA that links to your code, with a simpler message often being the most effective.

Learn the QR Code Call to Action best practices.

Add a CTA

Choose the right QR Code Generator

Many QR Code generators lack features that help you create perfectly functional codes. The best QR Code Generator will allow you to manage QR codes in your own portal, access QR Code preview capabilities, and generate QR Code options that work for you.

At QR Code Fusion, our online QR Code Generator features all these and more, so you can create codes that look fantastic and function properly.

Choose the right QR Code Generator

Avoid inverted code options

For those who don't know, an inverted QR Code is when the traditionally black aspects of a code are white and the background is black. While customization is encouraged with your QR Codes, inverted designs are hard to read for the QR Code scanner on pretty much any mobile device.

In addition to avoiding inverted codes, avoid transparent QR codes as they'll also be difficult to pick up.

Avoid inverted code options

Consider your color schemes

Adding color helps your QR Code stand out from the crowd, but be wary of using shades that don't contrast the background your code is placed. For example, a red QR Code won't function on a red flyer, so bear that in mind with your custom-built Static and Dynamic QR Codes.

Once you've cracked contrast, however, you're open to using almost any color you like.

Consider your color schemes

Company QR Code Generator - Frequently Asked Questions

Yes, a branded QR code increases the number of scans. Branded QR codes encourage trust, enhance audience connection, and attract more customers when customized with a logo using our QR Code Maker.

Yes, using our QR Code Generator, you can create designer QR Codes in bulk for various campaigns. This is ideal for a multi-pronged marketing approach to boost engagement and participation. Try our Batch QR Code Generator for efficient creation of multiple Static or Dynamic Codes.

With our QR Code platform, you can add a logo to any created QR Code in seconds. Whether creating bulk QR codes or a single QR Code for one campaign, we help you make a QR Code that reflects your branding and business.

Creating QR codes that stand out and can be picked up easily by QR Code scanners is incredibly effective for your marketing campaigns.

Helping you bridge the physical and digital worlds, share your digital content around your local area and beyond, and boost engagement, high-quality QR codes that include logos are becoming extremely popular with thousands of businesses.

There are lots of ways to create a QR Code with personalization options included. From unique frames to different colors, adding an image or logo to the center, and choosing different sizes, the world's your oyster with generated QR codes from QR Code Fusion.

Circle QR codes are difficult to pick up by QR Code readers, so it's not advised to design them when creating QR codes. However, by adding a uniquely shaped frame to your QR Code design, you can give the illusion of shape without compromising scannability.