What is a Social Media QR Code?

Social media icon Social media icon types with QR Codes displaying on a mobile device

A QR Code (quick response code) is a barcode that people scan on their smartphones to access digital content. One QR Code click can take users from their camera app to a website URL, app store download, or any online landing page in seconds.

A social media QR code is a type of QR code that, when scanned, directs users to a specific social media profile or page. It can be linked to platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. These QR codes are commonly used for marketing purposes, allowing businesses and individuals to promote their social media presence and easily gain followers or connections. Businesses can also create Social Media QR Codes that place social media posts on customers' social media profiles.

Keep QR Code campaigns responsive and relevant.

Broken links, outdated information, mistakes, and typos destroy customer confidence. Dynamic QR Codes let you edit and update content as and when you need to.

How do I create a Social Media QR Code?

It's super simple to make a Social Media QR Code and you can get one online and in front of your customers in minutes. Follow these three simple steps:

2

Add your Details

To create your QR Code, enter the social media link that you want your QR code to send users to.

Step 2
3

Customize your Design

Every QR Code you design can be customized to suit your preferences. Customize yours with a company logo, different colors, sizes and unique frames to help it stand out.

Step 3

Social Media QR Codes

Facebook QR Code

FB displaying on a mobile device with a QR Code

Facebook is one of the best social media platforms to help businesses connect with customers. Build your brand and share content with your audience innovatively with a Facebook QR Code.

Create a Facebook QR Code

Youtube QR Code

YouTube displaying on a mobile device with a QR Code

Do you have video content to promote? A YouTube QR Code helps you share your videos with your audience and spread the word about your business. This helps increase brand reputation, engagement, and more.

Create a Youtube QR Code

Instagram QR Code

Instagram displaying on a mobile device with a QR Code

A highly visual platform, Instagram is fantastic for businesses with products with a unique aesthetic. With an Instagram QR Code, you can share this content across multiple platforms and grow your brand.

Create an Instagram QR Code

LinkedIn QR Code

Linkedin displaying on a mobile device with a QR Code

LinkedIn is the leading social media platform for businesses and you can direct customers to your LinkedIn content simply and effectively with a LinkedIn QR Code. Helping share your message far and wide, our QR Code Generator helps you create LinkedIn QR Codes in minutes.

Create a Linkedin QR Code

Messenger QR Code

Messengeer displaying on a mobile device with a QR Code

Facebook Messenger is a leading communicative platform and customers love speaking to brands via this medium. Adding a FB Messenger QR Code will help you connect with your audience effortlessly, answering questions and reducing barriers.

Create a Messenger QR Code

Tiktok QR Code

TikTok displaying on a mobile device with a QR Code

Tap into the growth of TikTok for your business and attract the attention of demographics young and old. Show your business and current, exciting, and innovative, and watch your brand grow as a result.

Create a TikTok QR Code

What are the benefits of a Social Media QR Code?

Every social media marketer should embrace QR codes in one way or another.

Giving you the chance to connect your customers to your brand on their favorite social media channels, you can communicate effectively with existing customers, gain more followers, and overall, enjoy more engagement online.

Let's explore some key benefits of using a Social Media QR Code.

Showcase visual content

Showcase visual content

91% of consumers prefer interactive and visual social content over text, which is where QR Codes for Social Media come into play.

By promoting engaging, visual content on Social Media with a QR Code, you can benefit from more eyes on your best posts. This results in higher levels of digital engagement for your brand, more website visits, and ultimately, more sales.

Cross-promote your brand

Cross-promote your brand

Enable consumers to view your digital social media content with Social Media QR Codes for Facebook, for example, and link the offline and online worlds.

With QR Code Fusion, you can promote social links from any physical materials to any social media platform, and you can do so in minutes.

Supercharge your marketing

Supercharge your marketing

Social media marketing is difficult to get right. With a Social Media QR Code, you can add social media links to different places such as other social media platforms and print media, which helps you stick in customers' minds.

This, as well as the tracking and analytics capabilities of Dynamic Codes, helps you boost your marketing efforts.

Stay ahead of the curve

Stay ahead of the curve

When customers see the QR Code icon, they know that the company behind it is forward-thinking.

Why? Because QR codes are incredible pieces of technology used by consumers all across the world. So, when you generate QR Code content, your customers understand your brand values. This allows you to convert trust into loyalty whilst staying ahead of your competition.

Increase brand awareness

Increase brand awareness

Giving your marketing campaigns the edge in a competitive online space, our QR Code Generator allows you to kickstart your social media strategy with QR codes designed for all social media platforms.

A TikTok QR Code, for example, allows you to boost awareness of your brand on one of the quickest-growing social media platforms.

Communicate effectively

Communicate effectively

Communication builds trust. A Facebook Messenger QR Code, for instance, initiates a direct conversation with your customers.

This removes obstacles and facilitates easy contact, enhancing loyalty and profitability. Similarly, creating a WhatsApp QR Code serves the same purpose for your brand.

Easily create Dynamic QR codes for your business

Get instant access to our custom branding, editing and evaluation features today!

Who can benefit from Social Media QR Codes?

Featured placements for a Social Media QR code

Let's explore where you could promote your generated Social Media QR code:

Man holding business card

Business Cards

Including a QR Code on your business card allows contacts to easily scan and save your contact details directly to their phone.

You can also share more details at networking events which makes a strong impression and sparks curiosity about you and your brand.

Read more
Billboard on side of lorry

Websites

QR codes on websites serve various functions, such as promoting loyalty program signups and providing discounts.

They can also link to video content, social media pages, and business apps, enhancing user engagement and interaction.

Read more
Flyers and mobile phone

Flyers

Included on a flyer, a QR Code promotes interactivity by guiding potential customers from a printed product to an online resource.

This increases a sense of ownership and interest, and allows you to provide extra information in a digital format.

Read more

Social Media QR Code use cases

Here are a few examples of how a Social Media QR code can be applied to everyday business operations:

QR codes for coffee shops

Coffee Shops

Offering a link to your social media page or profile through a Social Media QR Code helps boost the digital presence of your food or drinks business.

For example, you can add Social Media QR Codes to your menus to help cross-promote your brand at a time people are enjoying your service, which leads to higher chances of engagement online.

You can also promote your social media channels with QR codes on posters, flyers, and more.

QR Codes for retailers

Retailers

In-store purchases are the lifeblood of brick-and-mortar retailers, and you can use QR codes for social media to attract more attention online, which, in turn, leads to more visits to your physical store.

Posting interactive content or discounts on your social media platforms are great methods for achieving this goal, which not only helps you build your social following but interest in your business as a whole.

QR codes for business networking

Business Networking

You can add a QR Code to a business card and take users to your contact details, website, or even your LinkedIn profile with one scan of a LinkedIn QR Code. This makes networking a breeze and can lead to higher-quality client relationships.

QR Codes for healthcare industry

Healthcare

Using a QR Code for social media purposes works great for a range of businesses, including those operating in the healthcare profession.

Giving the chance to offer more tips about maintaining your health or certain illnesses, doctors and healthcare personnel can use QR codes to link physical materials with Facebook, Instagram, and YouTube content that’s designed to help patients.

Social Media QR Code best practice guide

QR codes are a proven way to boost interest in your business and thrive online. However, there are certain tips to make the most out of your codes, from tracking to customization, and more.

Let's explore some of these best practice tips in detail.

Customize your code

Customizing your QR Code can make it much more attractive to potential customers. Adding personal touches like your business logo helps your QR Code stand out, and with QR Code Fusion, you can also edit the colors and size of your code, and add custom frames to the codes you design.

All of these design elements can help your QR Code catch people's attention, which could mean more followers and customers for your brand.

Customize your code

Include a CTA

A CTA (call to action) helps people understand what your QR Code is all about before they've committed to scanning. Something as simple as "connect to our WiFi" for a WiFi QR Code, or "get in touch" for an Email QR Code can help customers understand the benefits of scanning your code.

You can also add CTAs to QR codes used for social media as a way to entice more scans and engage more customers.

Include a CTA

Test your colors before printing

If your Social Media QR Code is going to be printed onto a physical location like business products or packaging, for example, it can be problematic if your codes can't be scanned by customers.

This might happen if the color of your QR Code is too similar to the product packaging it's being placed on, so you should always carry out a test before committing to printing anything.

So, if you're printing a QR Code on any consumer packaged goods or other marketing materials, make sure your colors contrast each other enough so the code can be scanned. You can do this yourself by testing it against different colorways, or you can play it safe and use a completely different color for your QR Code compared to its physical location.

Test your colors before printing

Track data and compare campaigns

A Dynamic QR Code enables you to access in-depth analytics and data associated with each QR Code scan. When it comes to Social Media QR Codes, this can be incredibly beneficial and shape future campaigns for maximum effectiveness.

This also helps you gain insight into the habits of your customers which can be used for other marketing campaigns.

Find out more about QR Code analytics.

Track your data

Social Media QR Code FAQs

There are lots of ways to use QR codes for social media marketing, from linking to existing content on social media channels to providing content for customers posts, as well as creating specific content to share from your code.

Take a look at our QR Code pricing page to find the perfect plan for you.

You can share all your social media channels when you generate Dynamic QR Codes.

Granting the ability to share more than one link with one code, which isn't the case for Static QR Codes, a Dynamic QR Code enables you to share social media profiles from Twitter, Facebook, TikTok, and more.

Simply put, a QR Code Generator lets you create QR codes for a range of different purposes.

QR Code Fusion is an example of a QR Code Generator and the way it works is simple. You design one or more QR codes, choosing from a range of QR Code types, then, you add your links to your QR Codes, customize them, and click download.

Any social media profiles or social media accounts can be included in a Social Media QR Code. In the URL section of our custom QR Code Generator, instead of pasting a landing page, website, or link to an app download, you paste a social media profile, page, or account.

With a Dynamic Code, you can change the links associated with your Social Media QR Code as often as you like. This helps you update QR Code content if your social media URLs change or if you want to direct customers to specific social media posts further down the line.

This isn't the case with a Static QR Code, which doesn't allow you to change links once your QR Code has been downloaded.

Generally speaking, your QR Code for social media should be at least 2x2cm in size. This guarantees that it can be scanned by any mobile device with a camera.

You can go pretty much as large as you like when it comes to QR Code sizing, but it's best to make decisions about size concerning the physical location you'll be placing your QR Code.

Scanning a Social Media QR Code is the same as scanning any other QR Code. It's as simple as opening the camera app on a smartphone and holding it over the QR Code in question.

Once scanned, users will be taken to which social media platforms linked to in your QR Code, or social media platform links associated with the code.

When users interact with your QR Code, a single scan can take them to any website URL, app download, social media profile, or landing page. This is the case for all types of QR code we have available at QR Code Fusion.

If you have a smartphone, you can scan Social Media QR Codes. Different devices have different ways of scanning, but generally speaking, you'll be able to use your camera app to scan any code.

To create a QR Code for social media, sign up for an upgraded account.

Whether it's increasing interest in a Facebook event, Instagram post, TikTok video, or LinkedIn profile, when you create a Social Media QR Code, you increase your chances of boosting brand engagement online.

Giving you the ability to cross-promote your brand, track the results of each QR Code you create, and showcase your content, products, or services to a huge audience, QR codes are fantastic for brand engagement, no matter your industry.

We have various plans for customers looking to create QR Codes for social media, with options suited to every budget and preference.

With a free, 14-day trial available to create Static QR Codes, and paid plans starting at $6.99 per month, you can get started today with QR Code Fusion.