What are QR Code Labels and Stickers?

A QR Code (Quick Response Code) is a computer-generated barcode that holds digital or text-based information. With a scan from a smartphone, they can attract more attention to business assets online and deliver content in an engaging, interesting way.

With QR Code labels and stickers, you can share any URL you like with potential and existing customers. You can also convey data to in-house teams, simplify checkout processes on menus. By linking to website pages, App Store downloads, video content, and more, they give you the chance to offer lots of detail in a small space, without compromising on the design of your sticker. With many size options available, different templates, and instant access to your business with a simple scan, QR Code Stickers are a brilliant marketing tool to increase engagement and make a lasting impact for businesses in all kinds of industries.

Keep QR Code campaigns responsive and relevant.

Broken links, outdated information, mistakes, and typos destroy customer confidence. Dynamic QR Codes let you edit and update content as and when you need to.

How to create QR codes for your sticker or label template: a step-by-step guide

Making a new QR Code for your sticker or label doesn't take much time at all. In fact, we have a simple three-step guide to help you through the process.

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Add your Details

Add your Details: To create your QR Code, you’ll need a URL or any digital destination you want your QR code to send users to. Each QR Code type requires different information, but you can fill in the fields simply and quickly with QR Code Fusion.

Step 2
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Customize your Design

Customize your Design: Customize your design by selecting a frame, choosing a color and adding your company logo. This helps to make your QR Code your own and more likely to be scanned.

Step 3

Our QR codes can be produced in any color, not just black and white. Before you click ‘Create QR Code’, consider the context (and your company branding), and work from there. Test your colors before downloading the code and make sure they don't clash with your sticker or label design. If there are color clashes, the QR Code may not be scannable. Learn more about our Free QR Codes for Business.

Benefits of using a Sticker QR Code Generator

Use QR Code Stickers to convert physical attention into website clicks and sales.

An image speaks a thousand words and QR Code Labels can amplify your voice online and in person. An interesting, compelling way to share QR codes and your business services, let's explore some of the benefits they can bring to your business.

Outdoor durability

Outdoor durability

The right QR Code Stickers are water-resistant and suitable for all weather conditions. With protective laminate options, matte, and various materials to choose from for printing your stickers, you can enjoy year-round engagement from the QR codes you've created.

Show your customers how modern your organization is

Showcase your modern business approach

QR codes are becoming extremely popular as more and more people are tech-savvy and comfortable scanning them. With widespread usage around the country, show the difference between your brand and your competitors by providing access to your digital materials via a QR Code Sticker.

Encourage brand loyalty

Encourage brand loyalty

Printing QR codes onto stickers offers an effective way to connect with new audiences while also enhancing customer retention. By crafting engaging QR code content, such as discount codes, streamlined checkout options or customer incentives, you can foster brand loyalty and satisfaction among users.

Boost brand engagement

Boost brand engagement

QR Code stickers can significantly enhance customer engagement for your company, provided that they are durable and of high quality, ensuring seamless scanning experiences. Thanks to their innovative and engaging approach to connecting with new audiences, your first sticker print run is likely to increase engagement levels.

Cross-promote the digital and physical

Cross-promote the digital and physical

Whether using die-cut stickers, decals, or any other shape or style, you can efficiently share the word about your brand by printing QR codes onto stickers. Giving you the edge over your competition, you can target people in the physical world and send them directly to your digital materials and sales platforms.

Communicate with your customers

Communicate with your customers

QR Code Stickers help customers contact your business which encourages connection and trust in your brand. Often the difference between a customer and a missed opportunity, you can upload a contact URL to your Sticker QR Code and let people interact directly with key members of your organization.

Easily create Dynamic QR codes for your business

Get instant access to our custom branding, editing and evaluation features today!

How to use Label and Sticker QR Codes

Share contact info

Share contact info

From emails to WhatsApp messages, texts, and more, you can share the best ways for customers to get in touch with a well-placed QR Code on a sticker. This may be on product packaging, a sticker or label, or even online - wherever your customers are more likely to see them and interact with them.

Store valuable data

Store valuable data

As well as linking to digital locations like your website, you can mark items as shipped to people within your company or customers. Since stickers are suitable for outdoor use, QR Code Stickers also make for great shipping labels and contain additional info regarding your items or services.


Data is important for the marketing of any business, and you can request that your customers complete a satisfaction survey, using a QR Code from your stickers. To help encourage answers, try and offer incentives such as discount offers or coupons for your products.

Websites, social media channels, YouTube videos - anything digital can be added to a QR Code and shared with potential customers. This helps you bring the physical and digital worlds of marketing together in one fell swoop, offering easy access to your organization.

Events can be tricky to promote online in such a competitive marketplace. With stickers and QR codes, however, you can share links and important information in physical locations your target audience is likely to visit. This helps you promote your event more effectively.

Examples of industries that benefit from QR Codes on stickers and labels

QR codes on stickers and labels offer benefits to various industries, whether the goal is to drive purchases, gather research data, or achieve other objectives. The following industries often find success using QR codes on stickers or labels and typically experience favorable results.

How to use a QR code on a sticker or a label

Let's explore how you could use your generated sticker or label QR code:

Social QR Code

Promote your wider social network by linking users to all of your social media accounts in one scan. The result? More followers, better customer retention, and the chance to keep customers informed and up to date regarding your products or services.

Read more
URL QR Code

URL QR Code

A URL QR Code allows you to easily share various online content like campaign landing pages, business websites, videos, contact forms and payment pages. When scanned, it instantly opens the linked URL in the device's web browser, eliminating the need for manual typing.

Read more
Wifi QR Code

WiFi QR Code

Give customers and clients access to your WiFi without them needing to input the network name or password. This helps you provide a fast, seamless, and safe user experience that speaks volumes of your brand.

Read more

Who can benefit from a Sticker QR Code?

QR Code Stickers are great ways for businesses in all kinds of industries.

QR Codes for Event organizers

Event organizers

Adding social media links to QR Code Stickers can boost engagement online and lead to more tickets sold for your event. Clever placement of your stickers is key for this, and adding them to stickers or labels in and around high footfall areas are great location ideas.

QR Codes for Game manufacturers

Game manufacturers

Have a game-based app you're struggling to promote? Advertising it on a sticker could be the answer. Place your stickers where potential customers are likely to see them, and with a prominent, simple CTA, you can promote your app to more and more people.

QR Codes for Hospitality businesses

Hospitality businesses

Payments are simplified with QR codes and those in hospitality can streamline ordering processes with QR Code Stickers. Something as simple as a sticker on a menu, near the cash register, or on tables can make payments a breeze and reduce your team's workload, too.

Retail Shops and Stores

Retail Shops and Stores

Promoting video tutorials on a sticker is a great way to boost trust in your brand. Perfectly placed onto your product packaging, you can provide answers when people are using your goods. This is the perfect way to bring a smile to your customers’ faces, which bodes well for any retail business..

What are the best ways to create a QR code for a sticker or label? A best practice guide

Let's take a look at our best practice tips for creating QR codes for stickers or labels:



Personalize your code

Stickers and labels are visual in nature, so make your QR Code stand out with colorful design choices. Make sure it reflects your business and branding, however, and as we mentioned earlier, contrast your colors with the design of the sticker or label so it can be scanned. Also, be sure not to overlap elements with your code, or it may not be scannable.

Personalize your code

Get your placement right

Placement is crucial for an effective QR Code, so make sure you choose a spot that stands out but doesn't overcrowd any images on the sticker or label. Having a QR Code in a noticeable but not massively prominent position helps you share additional information without compromising design space.

Get your placement right

Include a CTA

A call to action on your QR Code provides context for users. With a sticker or label, this can be a signup link for an event, social media page, website landing page, and more. An effective CTA should be a simple statement summing up the link, and the easier they are to understand, the more chances of success.

Read this guide to learn about QR Code Call to Action best practices

Include a CTA

Add your logo

Customize your QR Code with your company logo, but make sure it fits in with your branding and sticker or label design. This provides chance to boost brand recognition and to associate your business with a powerful technology. Don't go too far and over-clutter your code with additional imagery, however, or it might be missed and ignored.

Professional man in overalls

FAQs for QR Code stickers and labels

Yes, as long as you use a sufficiently high-quality image file for your code, you can print them onto stickers with no problem at all. With lots of options available and templates to choose from, professional printers have lots of experience printing codes as they're extremely popular.

It's best to use a professional printing service for printing your labels, but you can create the QR Code itself using our best free QR Code Generator. From choosing the perfect template to the right size, shape, and other customization features, it's an extremely simple and quick process.

QR Code Stickers work like any other QR Code, so it's a case of designing and generating your code with a suitable URL or text-based information. Once your code is finalized and printed, users can scan it and be given the information or directed to the URL/web address you provide.

It's a brilliant idea to add codes that include this information on your products. This kind of approach often leads to more trust and more sales for your business both now and in the long term.

Create a Dynamic QR Code and change the information once you've printed your Custom QR Code Stickers. This can't be done with Static QR Codes, however, and you won't be able to change the CTA if you've sent it to print already, no matter what kind of code you decide to create.

So, if your QR Code is likely to change in the future, use a general CTA that doesn't apply to a specific link that will be different at some point down the line.

Try our QR Code Generator today

Adding QR codes on stickers or labels has never been simpler thanks to our QR Code Generator.

Giving you the ability to attract new customers and diversify your marketing efforts, you can revolutionize your business or event in minutes.