What is a Dynamic QR Code?

What makes Dynamic QR codes unique (and powerful) is that the information intended for the end user isn’t contained within the code itself. Instead, it’s held in a separate database that’s accessed using a different URL. So, rather than linking straight to the data, Dynamic QR Codes redirect the machine-reader to a secondary URL, which is where content is accessed from.

Managing the data and functionality of the QR Code in this way offers several advantages. Firstly, it enables content to be updated even after the QR code has been generated, allowing for flexibility and real-time adjustments. Additionally, it facilitates the capturing and tracking of data associated with each scan, providing valuable insights into user behavior and engagement. Moreover, the ability to shorten URLs makes the QR code less dense and easier to scan, enhancing usability and user experience.

Keep QR Code campaigns responsive and relevant.

Broken links, outdated information, mistakes, and typos destroy customer confidence. Dynamic QR Codes let you edit and update content as and when you need to.

How to generate Dynamic QR Codes

Ready to use your own Dynamic QR Code generator in a campaign? Move from concept to creation in 3 simple steps. Follow these three simple steps:

2

Add your Details

To create your Dynamic QR Code, select 'Dynamic QR Code' from the options available. Add your link or online destination. This will be a landing page, website page, or anywhere else online that you want your users to access. To add your link, just copy and paste it into the URL field from your browser.

Step 2
3

Customize your Design

Customize your design with your own frame or color scheme, and to make your QR Code your own, you can even add a company logo.

Step 3

Our QR codes can be produced in any color, rather than just black and white. Think about your branding as well as the placement of your Dynamic QR Code to decide which color scheme works for you.

Try it out, and build your QR code!





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Why should you use a Dynamic QR Code instead of a Static QR Code?

If you’re a business owner, the case for using a Dynamic QR Code is compelling. With enhanced functionality and vast versatility, it has the power to boost digital marketing campaigns, customer retention, and your bottom line. This is unlike static QR Codes that can't be tracked or edited and are only generally used when the code will never change.

Here’s how a Dynamic QR Code can help boost your business operations.

Optimize QR Code campaigns

Optimize your campaigns

Dynamic QR Codes allow you to track and capture granular data and gain a clear picture of each scan.

By understanding when, where, and with what device people scan with, you can measure success and make targeted changes to improve performance. This can’t be achieved with Static Codes that can’t be edited or tracked.

Save time with QR's

Save time and money

Whether it’s flyers, posters, business cards or packaging, if you’ve gone to print, that’s usually the cut-off for design changes.

However, a Dynamic QR Code allows you to update your target web address or digital location without having to change your QR Code. This means money and time saved, and more responsive campaigns.

QR Codes build customer loyalty

Build customer confidence

Small mistakes on customer-facing content can have a big impact on business, but as we all know, mistakes happen.

However, with a Dynamic QR Code, you can make corrections, amend typos, or add missing information without having to change your QR Code design. As a result, you won’t lose customer confidence due to incorrect information or a broken link.

QR Code UX

Deliver a great user experience

An intuitive, straightforward user experience reflects positively on your business.

Dynamic QR Codes are incredibly simple to use and can be scanned by anybody with a smartphone, and since the vast majority of people own a smartphone, your customer’s journey can be smoother and more streamlined. This increases the chances of return visits and boosts trust in your brand.

QR Code campaigns

Run reactive campaigns

Coordinating and syncing marketing efforts is often challenging. With a Dynamic QR Code, conflicting deadlines won’t put your whole campaign on hold.

For example, if you have flyers ready for print, but an unfinished campaign website, you can link the Flyer QR Codes to a holding page/website home page, and update it when your campaign content is completed.

QR's for ROI

Calculate ROI effectively

Using printed collateral to underpin online marketing campaigns is a great way to expand and diversify reach, but hard to track and analyze.

Printed on promotional materials, Dynamic QR Codes connect offline content with online functionality. This allows you to use real-time scan data to calculate ROI for physical and digital campaigns.

Easily create Dynamic QR codes for your business

Get instant access to our custom branding, editing and evaluation features today!

Dynamic QR codes in action - where to place a Dynamic QR Code

Featured placements for a Dynamic QR code

Let's explore where you could promote your generated Dynamic QR code:

Posters

Designed to make an instant impact through visuals rather than text, posters aren’t content-rich.

Using a QR Code on a poster, you can link to extra information that further explains your value proposition without compromising design space on the poster.

Read more

Menus

Digital menus have transformed the food and catering industry by providing convenient access and effortless updates.

They simplify service for both staff and customers, enhancing efficiency across the board.

Read more

Flyers

Included on a flyer, a QR Code promotes interactivity by guiding potential customers from a printed product to an online resource.

This increases a sense of ownership and interest, and allows you to provide extra information in a digital format.

Read more

Dynamic QR code types

Here are some of the most common examples of Dynamic QR codes in action.

URL QR Code

With a simple URL QR Code, you can showcase; Campaign landing page, Business website, YouTube video, Podcast, Contact form, Online payments page and more.This helps you drive more visitors to your website and convert offline interest into online traffic.

Read more

PDF QR Code

PDF QR Codes allow you to share ‘how to’ instructional guides or manuals for commercial products, property brochures, magazines, ebooks and catalogs. This helps you be more tansparent as a business and as a result, grow trust. PDF QR Codes allow people to find out more about your business or products, and make more informed choices.

Read more

Social QR Code

Promote your wider social network by linking users to all of your social media accounts in one scan. The result? More followers, better customer retention, and the chance to keep customers informed and up to date regarding your products or services.

Read more

How to use a Dynamic QR Code

There’s no limit to the number or type of businesses that can benefit from Dynamic QR Codes. From SMBs and sole traders to enterprise organizations, there’s a use case for all.

Make contact

Want to make the most of networking opportunities? Add a Dynamic QR Code to business cards and distribute them at conferences, corporate events or trade shows. Use a CTA that offers new contacts a free session or consultation to entice more people into scanning your QR Code.

Make contact

Share examples

Show potential customers images of your work (or share product demos) using a Dynamic QR Code that links to a video, photo gallery, online portfolio or pdf.

This can be beneficial for businesses in all kinds of industries and can help you encourage trust in your brand and show your products to convert customers.

View QR Code samples

Share examples

Add credibility

Customer testimonials enhance your value proposition, boost customer confidence, and help bring in new business. Link a QR Code to a page on your website that displays case studies, interviews with customers, quotes, and user stats.

Add credibility

Promote events

Holding an event or exhibition? Create a webpage that provides all the relevant information, plus a form for attendees to sign-up. Then, link to it using a Dynamic QR Code and a clear CTA printed on flyers and posters.

Printing QR Codes onto flyers or other physical marketing materials is a brilliant way to combine the digital and physical worlds. You can also be smart when it comes to the placement of your flyers, putting them in places that are highly relevant to your target user base.

For example, events relating to a specific university course could be placed near relevant classrooms, and music events could have flyers placed at the venue the event is taking place. These are just a couple of examples for your QR Code campaign that could make all the difference.

Promote events

Support transactions

With a QR Code you can promote your goods or services and also provide customers with the means to pay. Just link your QR Code to a contactless payment app from promotional material and customers can pay for your goods on the go.

Support transactions

Make appointments

Meeting customers face-to-face is a big step towards making a sale. Using Dynamic QR Codes, you can make the process of making appointments easier.

Simply link them directly to an online consultation or booking form and boost your lead-generating capabilities.

Make appointments

Grow traffic

Capturing an untapped offline market, Dynamic QR Codes can drive traffic to your online website or portal. An increase in visitors to your website equals more sales, a higher return on investment, and better brand recognition.

Working out what works best is key in marketing, and you can even integrate QR Codes with Google Analytics to really drill down on the specifics of each scan. This helps you boost your engagement across the board, including your website traffic.

Grow traffic

Stand out from the crowd

In retail and manufacturing, packaging plays a big part in selling your product and brand. Dynamic QR Codes turn ordinary packaging into lintelligent packaging, and by using smart labeling, you can share product information with consumers and stand out from the competition.

How to get the most of your of your Dynamic QR Code: a best practice guide

Pick the right products

1. Pick the right products

Inherently versatile, QR codes can be displayed on pretty much anything, with the most common forms of materials including flyers, business cards, posters, menus and packaging. However, there’s no point printing a QR Code on something your target users won’t respond to, or have access to.

2. Profile your customers

Profiling your customer-base and combining this data with the right products helps with the purpose of your QR Code/business type. Once you have a clear idea of these elements, you can create campaigns that really resonate with your audience, delivering QR Code campaigns that are meaningful and productive.


On their own, the small squares that make up a QR Code aren’t visually compelling or meaningful, unless you’re a machine reader. To encourage QR Code scans from your customers, add a simple call to action (CTA) that provides more information.

A few well-chosen words transform an ambiguous graphic into a compelling call to action . To prompt a response, use an active verb and one, clear message such as: ‘Access free WIFI’ or ‘Download money-off coupon’. These simple words can encourage people to scan your QR Code and have a big impact on your conversion rate.

Did you know QR codes don’t have to be black and white? With our Dynamic QR Code Generator, they can be any color, as long as they provide enough contrast for the machine reader to scan them.

Help your QR Code stand out by adding colors that reflect your brand identity. You can also add your logo to reinforce this as well as unique frames to help your QR Code stand out. Doing this creates a consistent user experience and links your brand identity with your advertising campaign.

The size of custom QR codes can also be changed, but make sure the ratio of QR Code to other content is proportionate with the overall size of the product they’re appearing on.

A weak color contrast, overhanging logo, or lack of space around a QR Code can all impact functionality, before you sign-off your QR Code, it pays to run a few basic checks.

Create a checklist and tick off the following to make sure your QR Code is as effective as possible:

  • Is your QR Code readable? To make sure your QR Code is readable (and accessible for different types of mobile devices), use different smartphones and apps to perform the scan.
  • Is your QR Code functioning correctly?
  • Check that the QR Code is working properly by linking to the intended content or by performing the right action.
  • Is everything clear and accurate?
  • To avoid extra work in the future, read through all of the content (including on your CTA) and check for typos and errors.

Missed a typo? No problem. Our Dynamic QR Codes can be updated anytime, even after they’ve been published.

Dynamic QR Code FAQs

In short, a Dynamic QR Code can be edited after it’s been created and tracked to provide detailed analytics for each scan. A Static QR Code, however, can’t be tracked or updated after you’ve clicked ‘done’.

A Dynamic QR Code is also quicker to scan than a Static QR Code, and it work faster to deliver users to the final destination, because they’re smaller. They hold less characters because the only instructional content they need to capture is a URL redirect to another digital location.

No, you can’t change Static QR Codes into Dynamic QR Codes using a QR Code Generator due to the technical differences in the codes. The primary reason for this is that Static Codes can’t be edited once they’ve been created.

If you want to create Dynamic QR Codes, you need to choose the right QR Code Generator. The best QR Code Generator is one that works simply but effectively, which is exactly what you get with QR Code Fusion.

In three simple steps, you can go from idea to Dynamic QR Code creation, with personalization options, analytics, and as many changes as you like to your link.

This simplicity combined with incredible functionality and a range of upgrade options make it the best free Dynamic QR Code Generator for businesses of every shape and size.

You can use Static instead of Dynamic QR codes if you don't expect your content to ever change. Static QR codes are best for personal use because they're designed for one-time use and not ongoing campaigns.

Since they’re not measurable so you can't gather any scan statistics or insights, they aren’t favoured by businesses who want to track analytics. For a measurable campaign Dynamic QR Codes are the best option.

QR Code scans are activated using a smartphone camera. Most up-to-date cellular devices will have a QR Code reader integrated directly into the camera, so users can simply point the phone and the camera will highlight the QR Code by placing a colored border around it.

Dynamic QR Codes don’t exist in their own right, they need to be created. The easiest way to do this is using our Dynamic QR Code Generator. Simply put, a QR Code maker uses algorithms to encode information provided by a third party (you) into a QR Code.

Specifically designed with one purpose in mind, QR Code Fusion’s tool works fast to produce bespoke free QR Codes that deliver long-lasting results.

To access our Dynamic QR Code Generator, sign up for a free account.

A vCard is a virtual business card that's produced in a format that can be easily read in other email programs.

Saved as a .vcf (Virtual Contact File), it can be attached to emails, sent through MMS or instant messages, or delivered using a QR Code. A QR Code vCard with photo ID is more effective than one without photo ID.

Yes! Our QR Code Generator has no limit on the number of QR codes you can create, so you can get started today.