It's important to make sure that your custom QR Code works properly, because the last thing you want is an invalid QR Code, especially if it's going to print. Because of this, QR Code testing is fundamental when using any QR Code Generator, but how do you approach the task of testing your codes?
In this guide, we'll tell you everything you need to know about testing QR codes. We'll also cover the difference between Static and Dynamic QR Codes, the techniques behind scanning QR codes successfully, and of course, some crucial test QR Code tips.
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Creating a QR (Quick Response) Code is as easy as 1, 2, 3.
Step 1 - Create your code by selecting the preferred type of QR Code you'd like to make.
Step 2 - Add your destination URL, which is the link or file you'd like your QR Code to be linked to.
Step 3 - Customize your code with unique frames, sizes, and your brand logo. QR Code colors are great, too, but make sure you contrast them with the physical location of each code.
Static Codes are a two-dimensional barcode built for single-use campaigns with data that will not change. Why is this the case? Because you can't change the link or file within the code once it's been generated.
As a result, it's massively important to test a QR Code that's Static by nature, especially if you're going to print your code. If you don't run tests, your code could be worthless and you could lose out on money through print costs and loss of trust in your brand.
Find out more about Static QR Code technology.
Dynamic QR Code pictures and images are the preferred option for most marketing campaigns because links and files can be edited as often as you like. This makes testing less important when it comes to your link, although it's still crucial to test how well your QR Code can be scanned.
With Dynamic Codes, you can also access in-depth analytics regarding your code's performance, from how many people scan the QR Code to whether your code is not working, and lots more. This helps you improve your QR Code campaign in the present and the future.
Find out more about QR Code analytics.
While there's no need for physical QR Code scanners or QR Code readers, it's still important to make sure that your codes are simple to scan by any device. With this in mind, let's run through four top tips to make QR Code scanning simple for your customers.
Test a QR Code under different lighting conditions to make sure it works as well as possible. If a phone camera or QR Code scanner app (if using an Android phone from before 2018) can't read your code in a certain light, it's back to the drawing board to revisit color choices.
When you scan a QR Code on different devices, you learn if one phone struggles or if the code doesn't function as it should. This helps you change your design depending on what happens with each mobile phone or QR Code Scanner app used.
Your link or file is the most crucial aspect of your QR Code design. If it's incorrect, your QR Code is useless and no QR Code reader will be able to save you. So, to make sure your QR codes point in the right direction, check, check, and triple-check your link or file.
Not sure what kind of QR Code is right for you? We've got your back.
Check out a range of sample QR Code ideas.
QR codes are scannable under lots of different conditions, but how far away can you comfortably scan yours? If it's no more than a meter or two, you might want to revisit the size of your QR Code, depending on its purpose.
A Menu QR Code, for example, will usually be scanned at close range, whereas a Poster QR Code may be scanned from further away. Remember, people can only access your information if they can scan QR codes you make, so don't mess it up.
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Traditional QR codes are black and white, but you can add different colors to your QR Code design.
However, whilst colors can help your code stand out, if you invert them, I.E. make the white space black and black space white, a phone camera or QR Code scanner app might not pick it up or scan it.
While there's lots of freedom when it comes to scanning, if you use a low quality image format, it might be difficult to enable scans on your code, especially if you're printing them. Go for at least a PNG file format for yours and if you're printing QR codes, opt for an SVG or PDF file when downloading.
Customization is a great way to encourage interest in your QR Code. However, taking it too far, particularly when adding images to your code, can be detrimental.
Keep imagery in the center to ensure that QR Code scanning can be achieved, and don't go onto the edges with any logos or graphics.
A Dynamic Code is much more powerful than a Static QR Code for several reasons. Not only can you edit or change the URL link you have within your QR Code, giving you room for error when generating them, but you can access a wide range of QR analytics.
If your QR Code is one color, make sure the physical location of it has a different one. A test QR Code will help you work out whether yours can be scanned effectively, but if your code is not working, this may be a reason.
You can only scan QR codes if they're at least 2x2cm in size. You can go pretty much as large as you like with your code, but obviously, you don't want to detract from any design elements of its physical location, like a flyer or poster.
QR Codes are incredibly powerful and allow you to communicate information without the need for a QR Code reader or bulky hardware. When used correctly and creatively, they can revolutionize your marketing efforts, but only if they function properly.
As far as QR Code Generators go, we offer an incredibly versatile set of options for your QR Code campaign. So, to get your QR Code online quickly or out to print, sign up and try it for yourself.
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You need to think about your campaign and what you want from QR Code technology. If you're looking for inspiration, we've got you covered.
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There are lots of reasons a code might not work, which is why testing is so important. You can change your link if it's not working and you've created a Dynamic Code, but if scanning issues arise due to the code design, it's a different ball game.
An expired QR Code, for example, will not function, but codes will only expire if you set them to do so or if your plan runs out. Static Codes never expire, but they do have scan limits. All in all, there's lots to consider, but it all starts by creating your code and running your tests.
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